From the first analysis, we detected three key levers for improvement:

1. An inefficient structure in paid media campaigns, with dispersed investment and little tactical focus.
   
   
2. Total absence of a retention strategy: there were no active email flows or database segmentation.
   
   
3. Waste of the hybrid online + physical model, which opened up unexploited geolocated opportunities.
   
   

The main hypothesis was that a restructuring of the collection system, combined with a minimum activation of retention automations, would allow for profitability to be achieved in a few months. We activated the BRV methodology by prioritizing hypotheses with a high predictable return and low activation cost.

We rethink the media strategy with a focus on efficiency and tactical depth:

• Google Ads: we activate Google Maps campaigns for local searches, brand and competition campaigns to capture direct intent, and coverage campaigns geolocated around the physical point.
  
  
• Meta Ads: we designed a full-funnel recruitment structure, with lookalike audiences, creative TOFU campaigns and personalized remarketing.
  
  
• Email Marketing: despite starting from scratch, we activated a minimum viable system with welcome flows, cart retrieval, post-sales monitoring and automated campaigns linked to key dates (birthdays, family events, holidays).
  
  

In addition, we participate laterally in the general brand strategy, providing strategic support to influencer campaigns and organic content managed by other partners.

In just 6 months since the start of the project, the results have been overwhelming:

• x3 in monthly billing with respect to the starting point.
  
  
• — 50% acquisition cost (CPA) compared to initial unprofitable benchmarks.
  
  
• +25% in lifetime value, thanks to the increase in the average ticket and the beginning of the recurrence.
  
  
• Profitable Email Marketing from the first month, with flows that continue to generate income automatically.
  
  
• Significant increase in the volume of brand searches, organic visibility and spontaneous mentions.
  
  

The model has already reached the first production limit in its workshop, and the brand has established itself as an emerging reference in the gourmet confectionery segment in Madrid.

With the hypothesis validated, the business has entered a scaling phase. Investment in media has increased progressively and sustainably, maintaining positive margins. The email channel continues to work in an automated way, balancing peak acquisition with resale activations.

In addition, new content and communication flows have been initiated to prepare for future expansion phases. The brand is still not finding a clear ceiling for growth in its local market.

Bravante helped Maritta transform an unprofitable advertising model into a scalable customer acquisition and loyalty system, focusing on efficiency, strategy and automation. In just 6 months, it tripled its turnover, reduced CPA by half and increased LTV, activating channels that today continue to generate stable returns. A clear case of how a good strategic hypothesis, executed with precision, can scale an emerging business from its first location to becoming a leading brand in its category.