Quipu is a Spanish B2B software for billing and pre-accounting that automates day-to-day operations for freelancers and SMBs. It integrates with Verifactu —Spain's mandatory electronic invoicing system, connected to the tax authority (AEAT)—, generates tax filings automatically, and handles expense tracking through receipt photo capture. At the time of the project, the category was preparing for a regulatory inflection: Verifactu's mandatory rollout in 2026.
Quipu came in with active paid media operations, but without specialized focus, managed in-house with partial dedication. The account had never faced the challenge of scaling volume at the pace demanded by the Verifactu adoption curve, and the operational bottleneck limited the ability to capture growing demand.
The challenge was to scale acquisition beyond the account's historical capacity, professionalizing multi-channel management and capitalizing on the Verifactu adoption curve without spiking the cost per acquisition.
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