INDUSTRIES
In healthcare you don't compete for clicks: you compete for trust.
We help clinics, healthcare groups and digital health companies acquire patients and grow with reliable data: strategy, GDPR-compliant measurement, advertising in a restricted environment and experiences that convert without overpromising.
SHALL WE TALK?Healthcare is one of the most demanding environments for digital marketing: the patient’s decision rests on trust, regulation limits what you can measure and promise, and advertising platforms treat health as a restricted category. What in other sectors is a standard playbook here requires judgement: every tactic passes the double filter of working and complying.
We work with clinics, healthcare groups and digital health companies that want to acquire patients sustainably: building their own demand against aggregators, measuring down to the appointment and growing without compromising regulation or clinical reputation. If you’re after volume at any price, we’re not your team; if you’re after an acquisition system that survives an audit and a bad review, let’s talk.
What you face when growing in this sector
Nobody chooses a doctor the way they choose sneakers. Reviews, clinical authority and a website that conveys rigour weigh more than any promotion: brand and content work is part of acquisition.
GDPR, consent and special-category data limit what you can measure and how. The answer isn't to stop measuring: it's to design measurement to comply and keep deciding with data.
Platforms cut back targeting and remarketing in healthcare. Growing requires compensating with creative, intent keywords and a campaign structure built for these rules.
Doctoralia, Top Doctors and the big healthcare groups dominate many searches. You need a realistic organic and local strategy that captures demand without handing your margin to the middleman.
Most healthcare decisions are local. Business profiles, local SEO and geotargeted campaigns per location require a system, not one-off actions.
Patients call, message or book at the front desk. Without connecting phone, CRM and scheduling to your analytics, you're optimising spend against an incomplete picture.
Methodology
The context changes — regulation, funnel, calendar — the system doesn't: diagnosis, prioritised hypotheses, execution and validation with data.
SEE METHODOLOGYServices for the sector
Diagnosis and roadmap to grow in healthcare: which channels, what investment and in what order, with regulation as a design constraint, not a surprise.
SEE SERVICE→GDPR-compliant measurement in a sector with special-category data: consent properly implemented and reliable data down to the appointment, not the click.
SEE SERVICE→Campaigns that work within Google's and Meta's healthcare restrictions: intent, creative and structure instead of audiences that no longer exist.
SEE SERVICE→Organic and local search visibility to capture your own demand against aggregators, with clinical content that answers what patients actually search.
SEE SERVICE→Experiments to turn visits into appointments: clarity, trust and minimal friction across booking and contact flows.
SEE SERVICE→Patient reminders, follow-up and reactivation with email and CRM: more value from every patient acquired, with consent as the foundation.
SEE SERVICE→
ACTIONS, NOT WORDS
HM Hospitales
HEALTH
APP
Senda Health
HEALTH
APP
HM Fertility Center
HEALTH
LEADS
Clinics and clinic groups (dental, aesthetics, ophthalmology, physiotherapy, fertility…), private hospitals, digital health and healthtech, and wellness businesses with a clinical component. The common pattern: digital acquisition with potential to scale and a willingness to measure properly.
By designing measurement and acquisition for compliance from the start: consent properly implemented, minimum necessary data and no audiences built from health data. Losing some data to comply is better business than a fine or a patient's broken trust.
Yes, with rules. Platforms restrict targeting, remarketing and certain claims in healthcare. You compensate with intent keywords, trust-building creative and a campaign structure built for these restrictions. What you can't do is copy an ecommerce playbook.
By connecting analytics with what happens after the click: call tracking, forms and bookings, plus CRM or scheduling integration when systems allow it. The goal is to optimise spend against real appointments and patients, not clicks.
Yes, if you pick the right battles: local searches, specific specialties and clinical content aggregators can't go deep on. Depending only on aggregators is renting your acquisition; the goal is building your own demand while both channels coexist.
Paid media and CRO move numbers in weeks; local SEO and content, in months. That's why we work with a roadmap combining short-term return and medium-term building, with periodic reviews against appointment and cost-per-patient targets.
Ask us for a proposal, opinion or coffee
Are you ready to grow? Let's talk.