INDUSTRIES
Student acquisition is a lead funnel with a calendar: enrolment windows don't wait.
We help private universities, business schools, vocational training centres, edtech and academies acquire students: campaigns synchronised with enrolment windows, nurturing that accompanies a long decision, and measurement down to registration, not the form.
SHALL WE TALK?Education combines the hardest parts of two worlds: the long, multi-decider decision of a B2B purchase, and an inflexible calendar that concentrates demand into a few weeks a year. A student acquisition funnel that doesn’t respect both burns budget in auction peaks and lets leads that took months to decide go cold. And the metric that matters isn’t the information request: it’s the enrolment.
We work with education centres and companies that want an acquisition system worthy of their academic offer: own demand that pays no toll to portals, nurturing that accompanies the student’s and the family’s decision, and measurement that says what each enrolled student really costs per channel. If you want a CRM full of requests, we’re not your team; if you want full classrooms, let’s talk.
What you face when growing in this sector
Acquisition lives in cycles: information, pre-registration, enrolment. Budget, messaging and team must move with the academic calendar, not a flat monthly plan.
Choosing where to study takes months and is rarely decided by one person. The funnel must inform the student, reassure the family and prove return to whoever pays.
Every centre competes for the same windows and the same keywords. Without creative differentiation and own demand built off-season, CPL rises every year.
Emagister and similar bring volume, but they rent you the demand and compress margin. A healthy strategy combines their reach with own acquisition that pays no commission.
Between the first form and registration sit open days, interviews and financing doubts. Email and CRM flows sustain that journey; without them, January's lead never reaches September.
Optimising against forms fills the CRM with the curious. Connecting campaigns with the academic CRM lets you invest in the channels that bring enrolled students, not information requests.
Methodology
The context changes — regulation, funnel, calendar — the system doesn't: diagnosis, prioritised hypotheses, execution and validation with data.
SEE METHODOLOGYServices for the sector
Acquisition plan per programme and campus, synchronised with the academic calendar and with investment projections per enrolment window.
SEE SERVICE→Measurement of the full journey — form, event, interview, enrolment — with the academic CRM connected and consent properly resolved.
SEE SERVICE→Campaigns per programme and audience — student, family, employer — with bidding adapted to enrolment windows and optimisation against registrations.
SEE SERVICE→Own demand against portals: ranking programmes and content that answer what future students ask, including what they ask AI.
SEE SERVICE→Experiments on programme pages and admission forms: more qualified applications from the same traffic.
SEE SERVICE→Nurturing per stage — information, pre-registration, enrolment — with deadline reminders and per-profile flows that sustain the decision for months.
SEE SERVICE→
ACTIONS, NOT WORDS
ICON Music Business School
EDUCATION
LEADS
Brother
EDUCATION
LEADS
Private universities, business schools, vocational training centres, edtech and academies with paid programmes. The common pattern: digital acquisition with an enrolment calendar and a willingness to measure down to registration.
By planning against the academic calendar: investment pressure in decision windows, demand and database building off-season, and nurturing connecting both phases. The usual mistake is spending flat all year, or only when it's already too late.
It depends on the role they play in your mix. They bring fast volume, but they rent you the demand and compress margin. We usually keep them while building own acquisition — SEO, programme-brand campaigns, database — and renegotiate their weight each academic year with cost-per-enrolment data.
By integrating the academic or admissions CRM with campaign measurement: every application keeps its origin and every enrolment is reconciled with its channel. If that loop doesn't exist today, building it is one of the first things we do.
With GDPR as a design constraint: explicit consent, minimum necessary data and no audiences built from sensitive data. In school acquisition, the advertising audience is the family, and measurement is designed to comply from the start.
Within an enrolment window, campaigns and conversion experiments move numbers in weeks. Building own demand — SEO, programme brand, database — compounds year over year: every cycle starts with more assets than the last.
Ask us for a proposal, opinion or coffee
Are you ready to grow? Let's talk.