SCAN
Diagnosis
We audit database, tools and current flows, and contrast them with your customers' real lifecycle.
SERVICES — DIGITAL ACQUISITION
Your database is a channel. Treat it like one.
We design and run your marketing automation: email and lifecycle flows, management and optimization of your CRM, and processes connected across tools. With business judgement, and without burning your list.
SHALL WE TALK?Marketing automation is the set of systems —email, CRM, automated flows and processes connected across tools— a business uses to accompany every contact in its database through the lifecycle: activation, conversion, repeat purchase and recovery. At Bravante we treat it as a revenue channel built on an asset you own, not as a sending tool: every flow has a hypothesis, a metric and a business reason.
We work with ecommerce, SaaS and lead-generation businesses that already capture contacts and aren’t monetizing them: lists that only get newsletters, leads that go cold, carts nobody recovers, or a CRM nobody maintains. If you’re looking for mass sends at any cost, we’re not your team; if you’re looking to turn your database into a measured, profitable channel, let’s talk.
Sending to your own list costs cents. Every converting flow is near-pure margin on an investment already made.
The database is yours: it doesn't depend on algorithms or bidding auctions. What you build in it stays.
Flows work alone around the clock: the right message at the right moment, without the team growing at the pace of the sends.
Second opinion
We review your flows, your segmentation and your measurement and tell you what we find: what's right, what isn't, and whether it makes sense to work together. No commitment, no sales theatre.
What we'll do
The state of your database, your CRM and your current flows: what you have, what performs and what's burning contacts.
We define the moments that matter —activation, conversion, repeat purchase, recovery— and which flow answers each one.
Segmentation by behaviour and value, welcome, abandoned cart, post-purchase, reactivation… built, measured and continuously improved.
Clean data, clear pipelines and well-defined commercial processes: the CRM as a system, not an address book.
We connect marketing, sales and operations with n8n, Zapier or Make: less manual work and fewer errors between tools.
Consent, list hygiene and sending best practices: reaching the inbox while complying with GDPR.
Where we automate
Official partners: flows, segmentation and campaigns for ecommerce with measurement properly wired.
B2B CRM and automation: pipelines, scoring and nurturing connected between marketing and sales.
Flexible, tailored process automation: we connect tools and data without depending on closed connectors.
Fast integrations between the apps in your stack when custom development isn't needed.
Mailchimp, ActiveCampaign, Brevo…: we work on the one you already have and lead the migration if needed.
How we work it
Applied to Marketing Automation
SCAN
Diagnosis
We audit database, tools and current flows, and contrast them with your customers' real lifecycle.
BUILD
Flow design
We define segments, flows and messages with hypotheses and control metrics, prioritizing with an ICE matrix.
RUN
Implementation
We build the flows, the integrations and the templates, and activate them with testing and quality control.
VALIDATE
Validation & scaling
We measure against the hypotheses, iterate messages and segments, and scale the flows that bring revenue.
Ecommerce SaaS & Tech Health Insurance Education Legal Food & Beverage Fashion Professional services
From scale-up to multinational the pattern repeats: clear model and potential to scale. The industry matters less than the economics of the business.
ACTIONS, NOT WORDS
Curves
B2B
LEADS
Dirty Paradise
ECOMMERCE
AUTOMATION
Maritta
ECOMMERCE
B2C
Everything that happens after the click: email marketing and automated flows, segmentation and scoring, the management and optimization of your CRM, and process automation across tools with n8n, Zapier or Make. The goal is for every contact to get the right message at the right moment without anyone moving it by hand.
We are official Klaviyo partners, and we work with the usual market platforms —HubSpot, Mailchimp, ActiveCampaign, Brevo…— and, above all, with the one you already have. The platform is chosen to fit your case; if a migration is needed, we lead it.
Quite the opposite: automation done well sends less and better. Segmenting, cleaning the list and measuring prevents exactly that: burning your list with mass sends nobody asked for.
It depends on your database and your model, and we don't promise figures. What is consistent: it's one of the channels with the best marginal cost, because sending costs cents and the list is already yours. Every flow is measured against its hypothesis, so you'll see what it contributes.
It doesn't need to be large, but it does need to be alive: contacts with consent and recent activity. If your list is small, the automation is designed alongside acquisition, to grow with it.
The database feeds paid audiences, the CRM returns sales data to the measurement, and the flows finish what acquisition starts. That's why we work it as part of the system, not as an isolated channel.
Planning, execution and optimization of your advertising investment with a business-first approach.
SEE SERVICE→Organic positioning in search engines and generative (AI) engines, with a business-first approach.
SEE SERVICE→Conversion optimization through experiments: more results from the traffic you already have.
SEE SERVICE→Diagnosis, roadmap and investment projection so every channel answers to a business goal.
SEE SERVICE→Reliable, decision-oriented measurement: from the tags to the dashboard management looks at.
SEE SERVICE→Your data connected and turned into dashboards that answer business questions.
SEE SERVICE→Operational diagnosis, redesign and automation with applied AI: efficiency measured in hours, errors and margin.
SEE SERVICE→Ask us for a proposal, opinion or coffee
Are you ready to grow? Let's talk.