INDUSTRIES
In ecommerce, traffic isn't the problem: the economics of each order are.
We help ecommerce brands grow profitably: paid structure oriented to margin, email and CRM retention that turns buyers into repeat customers, and measurement you can trust to decide investment.
SHALL WE TALK?Ecommerce is the sector where digital marketing looks most like a P&L: every euro of spend, every click and every order has a margin behind it, and growing without watching it is the fastest way to sell more while losing money. Platforms push you to scale against their own ROAS; we work against the total profitability of the business: acquisition, conversion and repeat purchase as one system.
We work with brands selling online — digital-only or combined with physical retail — that want to move from buying traffic to building a business: paid structured against margin, a database that generates recurring revenue and measurement that reconciles with the back office. If you’re after revenue at any cost, we’re not your team; if you’re after profitable growth, let’s talk.
What you face when growing in this sector
Meta and Google claim overlapping sales and neither deducts your product cost. Without MER and contribution margin as the compass, you end up scaling what isn't profitable.
CPMs rise and auctions get more expensive every year. Diversifying channels, building your own database and improving on-site conversion is what hands back control.
Acquiring a customer to sell to them once is the most expensive model possible. Email flows, segmentation and a repeat-purchase programme turn the database into recurring revenue.
With automated targeting, the ad is the targeting. Without a creative testing system, performance decays through fatigue and no structure can compensate.
Sales, Black Friday and campaign peaks concentrate revenue and erode margin. Planning the commercial calendar against the P&L avoids buying revenue without profit.
Own store, marketplaces and physical retail cannibalise each other if not measured together. Each channel has a role in the P&L: it should be decided, not discovered.
Methodology
The context changes — regulation, funnel, calendar — the system doesn't: diagnosis, prioritised hypotheses, execution and validation with data.
SEE METHODOLOGYServices for the sector
P&L per channel, commercial calendar and growth roadmap: deciding where each euro goes before inertia decides it for you.
SEE SERVICE→Margin-oriented campaign structure with a target MER, systematic creative testing and efficiency-focused scaling.
SEE SERVICE→Reliable post-consent measurement: server-side tagging when justified, cross-checking platforms against the back office, and margin inside the dashboard.
SEE SERVICE→Experiments on product pages, cart and checkout: more conversion and higher average order value from the traffic you're already paying for.
SEE SERVICE→Email and CRM flows that turn buyers into repeat customers: welcome, cart, post-purchase, reactivation and value-based segmentation.
SEE SERVICE→Ecommerce SEO: categories, product pages and content that capture demand without paying for the auction — including the generative engines people already ask what to buy.
SEE SERVICE→
ACTIONS, NOT WORDS
Dirty Paradise
ECOMMERCE
AUTOMATION
Maritta
ECOMMERCE
B2C
It depends on your margin, not on a benchmark. A ROAS of 5 can lose money on thin margins and a ROAS of 2.5 can be excellent with good margin and repeat purchases. That's why we work with MER and contribution margin: the target is calculated from your P&L, not copied from a LinkedIn post.
No. We work with Shopify, WooCommerce, Prestashop or custom builds: the platform conditions the implementation, not the strategy. What we need is access to sales and margin data to decide with the full picture.
More than a minimum spend, you need a model with margin and capacity to serve demand. If the per-order economics don't work, the honest answer is to say so and fix pricing, average order value or repeat purchase before scaling acquisition.
By building your own assets: a consented database, email flows that generate recurring revenue, SEO that captures demand without an auction, and on-site conversion that makes any traffic source profitable. Dependence isn't eliminated in a quarter, but it shrinks every month.
It's among the highest-return channels in ecommerce when worked with segmentation and flows, not mass newsletters. In many accounts it's the difference between profitable and unprofitable paid, because repeat purchases raise the value of every customer acquired.
Paid restructuring and the first conversion experiments move numbers in weeks; retention and SEO build over months. The roadmap combines both speeds and is reviewed against margin and growth targets — you can see the outcome in our case studies.
Ask us for a proposal, opinion or coffee
Are you ready to grow? Let's talk.