SCAN
Diagnosis
We audit the current measurement —tags, events, consent, data— and contrast it with the decisions the business needs to make.
SERVICES — STRATEGY & BI
If you don't trust your data, you can't decide with it.
We design and implement the measurement of your website and your app end to end: tracking, consent, attribution and reporting. With a business-first approach: we measure what the business needs to decide, not everything that can be measured.
SHALL WE TALK?Digital analytics is the discipline that turns the activity of your website, your app and your campaigns into reliable data for decision-making: what to measure, how to collect it in compliance with regulation, and how to present it so someone can actually decide something with it. At Bravante we treat it as business infrastructure: without trustworthy measurement, any optimization —paid, SEO, CRO— runs blind.
We work with ecommerce, SaaS and lead-generation businesses that invest in digital acquisition and need to trust their numbers: auditing inherited measurement, setting it up properly from the start, or reconciling platforms, GA4 and CRM. If you’re looking for a dashboard that measures everything with no judgement, we’re not your team; if you’re looking for data you can base investment decisions on, let’s talk.
Every euro of investment is allocated according to what your data says. If it's wrong, every decision downstream is wrong too.
Paid, SEO, CRO… everything is optimized against the measurement. It's the infrastructure any serious digital growth stands on.
Consent and privacy are no longer optional. Properly implemented, you comply with the regulation and still have useful data to decide.
Second opinion
We review your implementation —tags, consent, data and dashboards— and tell you what we find: what's reliable, what isn't, and whether it makes sense to work together. No commitment, no sales theatre.
What we'll do
Review of tags, events, consent and data quality: what is being measured, what's missing and what you can trust.
We translate business goals into a plan of events, conversions and KPIs with single definitions shared by every team.
GA4 and Google Tag Manager properly wired: clean events, clear conventions and documentation of what's implemented.
Consent Mode v2, a compliant banner and GDPR-respectful measurement: useful data without gambling.
Cross-checking platforms, CRM and back-office so the numbers reconcile and you know what each channel contributes.
Dashboards with the metrics management actually cares about, not a dumping ground of charts.
Where we measure
GA4 and Google Tag Manager properly wired: events, conversions and consent with clear, documented conventions.
iOS and Android app measurement with Firebase and GA4: product events, funnels and install attribution.
Server-side tagging to improve data quality and resilience against blockers, when the case justifies it.
Conversions for Google, Meta and the other platforms: conversion APIs cross-checked against your own measurement.
We connect the real sale —CRM, ERP, back-office— to close the loop between the click and the revenue.
How we work it
Applied to Digital Analytics
SCAN
Diagnosis
We audit the current measurement —tags, events, consent, data— and contrast it with the decisions the business needs to make.
BUILD
Measurement plan
We define events, conversions and KPIs, and design the tracking and reporting architecture, prioritizing with an ICE matrix.
RUN
Implementation
We implement and document the tracking, the consent and the dashboards, with quality control at every step.
VALIDATE
Validation & maintenance
We contrast the data against business reality, correct deviations and keep the measurement alive as the site and campaigns change.
Ecommerce SaaS & Tech Health Insurance Education Legal Food & Beverage Fashion Professional services
From scale-up to multinational the pattern repeats: clear model and potential to scale. The industry matters less than the economics of the business.
ACTIONS, NOT WORDS
HM Hospitales
HEALTH
APP
Quipu (by TeamSystem)
SaaS
B2B
Because they measure different things with different rules: attribution models, conversion windows, consent… They will never match to the cent, and anyone promising that is misleading you. What can be done —and what we do— is understand and bound the differences so you know which number to use for each decision.
GA4 and Google Tag Manager are the most common base, but the approach is agnostic: we work with whatever tool makes sense for your case and integrate data from platforms, CRM and back-office when needed.
Yes, by design. We implement consent —Consent Mode v2, a compliant banner— as part of the measurement, not as a patch. Losing some data to comply is better business than a fine, or than deciding with illegitimately collected data.
Knowing what you can trust. Most accounts we audit over-measure in some places, under-measure in others and duplicate in a few. We tell you what's right, what isn't and what we'd fix first, with arguments.
An audit with an action plan is ready in a few weeks. Implementation depends on the starting point and your site, but we work in phases: first what affects investment decisions, then the rest.
We can maintain it, or leave it documented for your team. What we don't recommend is not maintaining it: every change to the site or the campaigns can break events without anyone noticing.
Diagnosis, roadmap and investment projection so every channel answers to a business goal.
SEE SERVICE→Your data connected and turned into dashboards that answer business questions.
SEE SERVICE→Operational diagnosis, redesign and automation with applied AI: efficiency measured in hours, errors and margin.
SEE SERVICE→Planning, execution and optimization of your advertising investment with a business-first approach.
SEE SERVICE→Organic positioning in search engines and generative (AI) engines, with a business-first approach.
SEE SERVICE→Conversion optimization through experiments: more results from the traffic you already have.
SEE SERVICE→Email, CRM, processes and automated flows that turn your database into recurring revenue.
SEE SERVICE→Ask us for a proposal, opinion or coffee
Are you ready to grow? Let's talk.