INDUSTRIES
In SaaS you don't buy users: you build cohorts that stay.
We help SaaS and tech companies — B2B and B2C — scale acquisition with the business's economics as the limit: strategy, paid media, full-funnel measurement from signup to payment, and experimentation across landings, trials and pricing.
SHALL WE TALK?SaaS is a cohort business: it acquires users whose value is recovered over time, so every acquisition decision is a bet on future retention. That changes the rules of digital marketing: the funnel doesn’t end at the click or the signup, attribution must cover weeks of multi-touch journey, and the investment ceiling isn’t set by budget but by payback. Optimising against platform metrics here means optimising blind.
We work with SaaS and tech companies that want to scale acquisition without breaking their economics: professionalising paid media managed part-time, measuring from first click to conversion to paid, or capturing a demand window with the operation ready — as we did with Quipu ahead of the Verifactu inflection. If you’re after cheap signups, we’re not your team; if you’re after growth that survives churn, let’s talk.
What you face when growing in this sector
CAC, LTV and payback set the investment ceiling. Scaling volume while degrading signup quality is buying growth that churn hands back six months later.
Between the ad and the payment sit a signup, an activation and several product sessions. Attributing properly across that journey is the difference between investing where it works and where it seems to work.
In B2B several profiles decide, each with different motivations: who uses, who pays and who integrates. Message, creative and nurturing must work for all of them at once.
Every SaaS category has dozens of options and comparators ranking them. Without a clear differential proposition, paid only buys more expensive auctions.
Regulatory, technological or market shifts create demand windows that don't repeat. Arriving with the operation ready — as with Verifactu — multiplies the return on the same investment.
The signals that matter live in the product and the CRM: activation, PQLs, expansion. Without feeding them to platforms and reporting, you optimise against vanity metrics.
Methodology
The context changes — regulation, funnel, calendar — the system doesn't: diagnosis, prioritised hypotheses, execution and validation with data.
SEE METHODOLOGYServices for the sector
Acquisition roadmap with unit economics as the constraint: which channels, at what target CAC and in what order, with investment and return projections.
SEE SERVICE→Full-funnel measurement — from first click to conversion to paid — with multi-touch attribution and platforms, product and CRM connected.
SEE SERVICE→Scaling acquisition by audience and intent, with creative differentiation per buying-committee profile and optimisation against signups that activate, not clicks.
SEE SERVICE→Visibility in search engines and generative engines: whoever compares solutions — or asks an AI — finds you among the options.
SEE SERVICE→Experiments on landings, signup flows and pricing pages: more conversion to trial and to paid from the traffic you already pay for.
SEE SERVICE→Nurturing per profile, email onboarding and product signals (PQLs) pushed to the CRM: no signup with potential goes cold.
SEE SERVICE→
ACTIONS, NOT WORDS
Quipu (by TeamSystem)
SaaS
B2B
Yes. The funnel changes — committee and long cycles in B2B, fast decisions and volume in B2C — but the approach is the same: acquisition planned against unit economics and measured to payment, not to signup.
By connecting marketing measurement with product signals: activation, usage and PQLs. Spend is optimised against signups that become active, paying accounts, and nurturing fires on real behaviour, not PDF downloads.
With predictive intermediate metrics — qualified signups, demos with buyer profiles, CRM opportunities — later contrasted against closed deals. CRM integration lets us optimise campaigns against real pipeline even when revenue takes time to land.
It depends on the category and the ticket: search to capture existing demand, paid social to generate it, SEO and GEO to build your own, and nurturing to mature it. What doesn't work is copying someone else's mix: it's designed against your target CAC and your cycle.
We work with it. Typically the in-house team owns product and brand while we bring specialisation in acquisition, measurement and experimentation, with documented knowledge transfer.
Paid and CRO move numbers in weeks; SEO, GEO and nurturing build over months. We work with a roadmap combining short-term return and building your own demand, reviewed against CAC, pipeline and MRR targets.
Ask us for a proposal, opinion or coffee
Are you ready to grow? Let's talk.