SCAN
Diagnosis
We audit accounts, tracking and funnel, and contrast current investment with the business goals and margins.
SERVICES — DIGITAL ACQUISITION
Advertising investment driven by business judgement, not platform metrics.
We plan, run and optimize your digital advertising investment with a business-first approach: every euro is decided by its contribution to the business, not by the metrics the platform shows.
SHALL WE TALK?Paid Media is the set of paid digital advertising channels —Google, Meta, LinkedIn, TikTok or programmatic— a business uses to capture demand in a scalable, measurable way. At Bravante we treat it as a business lever, not a list of campaigns: investment is planned from the P&L and the commercial goals, not from platform metrics.
We work with ecommerce, SaaS and lead-generation businesses that already invest —or are about to invest— in digital advertising and need that investment to perform: scaling without blowing up CAC, cleaning up inherited accounts, or projecting growth 12-24 months ahead. If you’re looking for a vendor that executes without questioning the plan, we’re not your team; if you’re looking for senior judgement on where and how much to invest, let’s talk.
Your customer is already searching or comparing. Paid captures that demand today, not in six months: it's the channel with the shortest time-to-revenue in the digital mix.
Budget, audiences and messages adjust week by week. Properly measured, it's the channel where you see soonest what works, what doesn't and what growth costs.
When your unit economics are healthy, scaling is an investment decision. And when they're not, better to know before burning budget.
Second opinion
We review your account and your measurement and tell you what we find: what's right, what isn't, and whether it makes sense to work together. No commitment, no sales theatre.
What we'll do
Review of accounts, tracking and measurement to know what is really happening before touching anything.
Channel mix, budgets and scenario projections built from your business goals and your margins.
Clean account structures, properly wired measurement and campaigns activated with clear hypotheses.
Iteration on audiences, creatives and bids guided by business contribution, not platform ROAS.
Decision-oriented dashboards, with the metrics management actually cares about.
Investment increases validated by incrementality and operational capacity, not by inertia.
Where we execute
Google PartnerSearch, Shopping, PMax and YouTube with audit-proof account structure and measurement.
Meta PartnerProspecting and remarketing on Facebook and Instagram driven by contribution, not inflated ROAS.
B2B acquisition with account and role targeting, built for long pipelines.
Native creative and fast learning cycles for audiences you won't reach elsewhere.
Display and video with transparent buying and fraud/viewability control.
How we work it
Applied to Paid Media
SCAN
Diagnosis
We audit accounts, tracking and funnel, and contrast current investment with the business goals and margins.
BUILD
Media plan
We define hypotheses, budgets per channel and control metrics, prioritizing with an ICE matrix.
RUN
Execution
We launch and operate the campaigns in short experimentation cycles with continuous quality control.
VALIDATE
Validation & scaling
We measure against the hypotheses, scale what works and cut what doesn't, documenting every learning.
Ecommerce SaaS & Tech Health Insurance Education Legal Food & Beverage Fashion Professional services
From scale-up to multinational the pattern repeats: clear model and potential to scale. The industry matters less than the economics of the business.
Calculator
Your target ROAS isn't the industry benchmark: it's the one your margin dictates.
Your model
Your economics
Your investment
Below this, your advertising loses money.
A directional estimate based on your assumptions. The real plan comes from your data and your account.
Our own system
When the campaign needs a new landing page —or the current one has peaked— we don't start from scratch: we start from our own system, with templates validated in real client campaigns.
Structures proven in real campaigns: what works comes already learned, not rediscovered with your budget.
Advanced analytics and our own consent layer as standard: every visit is measured properly from the first click.
Customizable forms connected to your CRM and your measurement, built to qualify, not just capture.
Outstanding PageSpeed and Core Web Vitals results: speed that converts better and lowers your cost per click.
Live in days, not weeks.
Shall we launch yours? →ACTIONS, NOT WORDS
Quipu (by TeamSystem)
SaaS
B2B
HM Fertility Center
HEALTH
LEADS
We don't set a fixed minimum, but our methodology needs an investment volume that allows learning and scaling. If we believe it's not your moment yet, we'll tell you with total transparency and point you to the most sensible path.
Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads and programmatic, among others. The mix is not a dogma: it comes from the media strategy, from where your demand is and from your own account data.
It depends on the starting point: an account with history and good measurement iterates in weeks; a new account needs a learning cycle. What you do get from month one is visibility: you'll know what is being done, why, and what each experiment is indicating.
With business metrics: contribution, CAC per cohort, LTV and, when volume allows, incrementality. Platform ROAS is an operational indicator, not the goal.
Senior profiles, no exceptions. Small teams with no intermediate layers: you talk directly to whoever thinks, executes and optimizes your investment.
We define the creative strategy and the briefs, and coordinate production with specialized partners when needed, leading the process end to end.
Yes, with BRV Landings, our own system: templates validated in real campaigns, advanced measurement and consent built in, customizable forms and outstanding PageSpeed performance. The landing page stops being the bottleneck: live in days, not weeks.
Organic positioning in search engines and generative (AI) engines, with a business-first approach.
SEE SERVICE→Conversion optimization through experiments: more results from the traffic you already have.
SEE SERVICE→Email, CRM, processes and automated flows that turn your database into recurring revenue.
SEE SERVICE→Diagnosis, roadmap and investment projection so every channel answers to a business goal.
SEE SERVICE→Reliable, decision-oriented measurement: from the tags to the dashboard management looks at.
SEE SERVICE→Your data connected and turned into dashboards that answer business questions.
SEE SERVICE→Operational diagnosis, redesign and automation with applied AI: efficiency measured in hours, errors and margin.
SEE SERVICE→Ask us for a proposal, opinion or coffee
Are you ready to grow? Let's talk.