MoonBliss is a beauty products ecommerce launching in 2026. After the website launch, built by another agency, they asked us for an SEO audit to assess the starting point and set the course.
The challenge: turning a freshly launched website into a solid foundation for organic visibility — not only in traditional search results, but also in the new generative surfaces.
PHASE 01 — SCAN
Strategic diagnosis and hypothesis formulation
The initial analysis left two conclusions:
- Plenty of room for SEO improvement: the site went to market with ample technical and content headroom to start ranking from day one.
- Potential improvements in the go-to-market strategy as well, beyond the strictly organic.
The hypothesis: a new brand in a competitive category cannot afford to wait for organic to “arrive on its own” — it needs a deliberate SEO/GEO strategy covering both the classic SERP and AI Overviews and LLMs, where positions are still up for grabs.
PHASE 02 — BUILD & RUN
Execution
The project’s scope was audit and strategy:
- Keyword research and a complete competitor analysis of the category.
- A comprehensive website audit: technical, content and architecture.
- An SEO/GEO strategy aimed at ranking MoonBliss organically in the SERP for brand and category terms, and qualitatively in AI Overviews and LLMs.
Our work ended at strategy and audit: execution stayed with the MoonBliss team, equipped with a prioritized roadmap.
PHASE 03 — RESULTS
Results
The deliverable left MoonBliss with:
- A complete picture of its SEO starting point and that of its competitors.
- A prioritized roadmap of technical, content and generative-positioning improvements.
- Its own criteria to structure organic growth strategy from launch.
SUMMARY
Executive Summary
Bravante helped MoonBliss start with sound criteria: keyword and competitor research, a comprehensive audit of the freshly launched website, and an SEO/GEO strategy designed to rank both in the classic SERP and in AI Overviews and LLMs. A project scoped to strategy and audit that left the team a prioritized roadmap for organic growth.
“The work delivered was far more complete than expected. It really helped us know what to prioritize and how to structure our growth strategy.” — Y. Lou, Founder at MoonBliss