StopCardio sells and installs defibrillators (AEDs) for businesses across Spain, in a market driven by regional cardio-protection regulation. The sale doesn’t close online: the lead sends documentation days later, and most of those who do end up buying. When we arrived, the client split acquisition across several providers, comparing each one’s performance month by month.
The challenge: scaling volume aggressively without degrading cost per sale.
PHASE 01 — SCAN
Strategic diagnosis and hypothesis formulation
We came in as one more provider, competing for the same objective and with no control over the conversion that decides the business:
- The sale closes offline and weeks later: the form lead was the only signal available in-platform, and it doesn’t distinguish buyers from form-fillers.
- Main lever: feed the real conversion back to the platforms, to optimize for sales rather than form volume.
- Constant creative rotation and scaling turned into a process: measured stages, not blind budget raises.
PHASE 02 — BUILD & RUN
Execution and channel activation
We rebuilt the signal and scaled on top of it:
- Offline conversions — a pipeline from the client’s database into Meta Events Manager, optimizing against documentation sent and closed sales, not the form.
- Meta Ads — full-funnel strategy with B2B/B2C separation, expansion from Madrid and Barcelona to the rest of the peninsula, a deliberate mix of native forms and landing pages, demographic exclusions derived from real-conversion analysis and a seasonality campaign.
- Creative — briefs by selling angle: offer, emotion and trust (lifetime warranty, €10M insurance), with constant rotation.
- An experimentation roadmap agreed with the client, stage by stage.
PHASE 03 — RESULTS
Results and hypothesis validation
Scale arrived without paying the usual toll:
- We tripled monthly investment with nearly twice the monthly leads.
- CPL closing below the starting point, despite the scale-up.
- The client, who used to split acquisition across several providers, now concentrates all of it with us after seeing better cost per sale and closer account management.
SUMMARY
Executive Summary
Bravante helped StopCardio scale its acquisition by optimizing against real sales instead of form fills: offline conversions connected to Meta, full-funnel with B2B/B2C separation, geographic expansion and scaling in measured stages. The result: three times the monthly investment with nearly twice the leads, CPL below the starting point and the client consolidating all of its acquisition with Bravante.